Dental Patient Marketing Conversion Rate Optimization
Conversion Rate Optimization (CRO) for dental patient marketing supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, Click-through rates and other undefined goals without having to increase the amount of traffic coming to your website. Conversion rate results also influence ROI from every traffic source and campaign you run; so the higher your conversion rate, the better your ROI will be.
CRO improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to permanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new dental website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture.
We believe that effective communication at the beginning of our collaboration enables us to create a “test path” that will provide measurable yet specific goals for revenue, customer loyalty and overall market share increase. We are oriented on achieving lasting goals through continuous research, ambitious development, rigorous testing and meticulous reporting. Our team of experts will thoroughly analyze the ways in which users are interacting with your website while developing strategies for increasing customer engagement and conversion rate.
Our CRO analysts use the best tools in the industry for collecting and visualizing data in order to make the quickest and the most effective decisions. We also do so in such a way that you don’t need to update or make changes to your website code every time an on-site test is created.
Dental Growth Solutions uses a wide range of creative call to action plugins, as well as various other methods such as changes in site layout, proximity, color, fields and journey paths. We utilize all of this information until we determine which combination of the above produces the highest conversion rate for each specific client.
Using a test-focused approach, we make sure to obtain the best results specific to your company. Our team will constantly test and enhance all aspects of your dental website, checking (and re-checking) what works and what doesn’t in order to turn more of your visitors into converted customers.
Improve Dental Patient Marketing Conversion Rates
Have you been struggling with converting your website traffic to new patients? Contact our team at (951) 696-7550 to learn more about the techniques we use to improve your new patient conversion rates!